Schweitzer Engineering Laboratories
Newsroom
Nov 10, 2026
SEL Names New VP of Marketing and SEL University
Schweitzer Engineering Laboratories has named David Sánchez Escobedo vice president of Marketing and vice president of SEL University.As VP of Marketing, Sánchez will work closely with teams across the company to strengthen awareness of SEL products, services and solutions while supporting continued growth around the world. He will guide marketing strategy, communications and customer engagement efforts highlighting the value SEL delivers to electric power customers and to those in other critical infrastructure industries.In his role as vice president of SEL University, Sánchez will lead the organization responsible for developing and delivering high-quality educational content for SEL employees, customers and industry professionals. He will help advance learning programs that strengthen technical expertise, support professional growth and prepare the next generation of power system professionals. “David brings a unique combination of technical expertise, leadership experience, customer insight and a passion for teaching,” said President Dave Whitehead. “He has built and led high-performing teams around the world while remaining committed to developing others. His vision for both these business areas will help strengthen customer relationships, expand knowledge sharing and support the long-term success of SEL and our customers.”Sánchez joined SEL in 2000 and currently serves on the SEL board of directors. During his career, he has held engineering and leadership roles in both Engineering Services and Manufacturing.In October 2021, he was promoted to senior director of Engineering Services, where he led the team responsible for nearly half of Engineering Services projects. In 2022, he was named vice president of Engineering Services and led nearly 400 people in 15 countries, responsible for designing, delivering and supporting customer projects outside the United States and Canada.“The mission of SEL has always been rooted in serving customers and making electric power safer, more reliable and more economical,” said Sánchez. “I’m excited to help share the stories behind the innovations our teams create and to expand opportunities for learning that empower people to apply those innovations with confidence.”Sánchez has authored numerous technical papers and presented at major industry conferences throughout the United States, Latin America and Europe. Prior to joining SEL, he served as head of the Protection and Metering Office in the Western Transmission Area of Comisión Federal de Electricidad and was a faculty member at the Autonomous University of Guadalajara.He earned a Bachelor of Science in electrical engineering from Guanajuato University in 1994 and a Master of Science in electrical engineering from Guadalajara University in 2005. He also helped establish a postgraduate engineering degree program in San Luis Potosí, Mexico.