Managing Growing Demand With Rayburn Electric Cooperative

A Pace That Requires Partnership

Rayburn’s pace of construction requires reliable partners and suppliers as well as the knowledge that a finished substation is ready for operation. “Reliability is huge in the cooperative world, especially as a transmission provider. We need partners we can work with and trust,” Donham says, adding that Rayburn is guided by its own internal values—integrity, respect, innovation, and excellence—and they look for those values in partners.

As Donham puts it, a good partnership means that Rayburn “has a voice in things and gets treated as a player,” with the same level of respect that much larger transmission companies might expect. It’s a relationship that benefits Rayburn’s customers by helping improve efficiency and reduce wasted material and effort, down to working with SEL to reuse RTACs Rayburn had in storage after they had been made redundant by substation upgrades.

Rayburn Project Coordinator Shannon Beber calls panels the “brain of the substation.”

The company’s unofficial motto—“status quo is not company policy”—is emblazoned on coffee mugs and shirts at the office, and that ethic finds its way into small improvements Rayburn and SEL make with each new project. Rayburn engineers work with SEL to innovate together and solve problems, like changing fuse locations in panels to improve technician safety. Donham also notes that their relay settings and other details are all kept in acSELerator Team SEL-5045 Software databases, making it easier to collaborate and double-check each project’s specifications.

Beber appreciates partners who will work with her to schedule panel deliveries to substation sites when they’re needed. She emphasizes that “it takes a team” to ensure that realistic schedules are set and kept and that the keys to success are communication and integrity. “If something is on backorder, SEL doesn’t hide it. I would rather a supplier be honest about a delay, so we can pass that along to our contractors and our teams.”

Even when some of these efforts, like reusing RTACs, are small line items on a substation project budget, Donham takes every effort to “help make electricity cheaper or more reliable for our members.” These efforts add up; Rayburn and SEL both know that every innovation is worth pursuing in their missions to decrease cost and increase reliability and safety of electric power.

This close alignment of core values contributes to Rayburn choosing SEL as a partner in several projects—substation devices are expected to serve for decades, and cooperatives with limited budgets need to know that their suppliers have the integrity to stand by their products for that entire service life.

Rayburn’s work doesn’t show any signs of slowing. Their distribution cooperative members serve continually growing customer bases, requiring more transmission substations to feed those networks and reliably deliver power. SEL is ready to support this continued growth with a customer-focused approach, state-of-the-art technology, and top-quality panel solutions and services. Although the area has been developing rapidly for several years, Beber doesn’t see the pace slowing yet: “We’re getting ready for the upramp in growth.”